Call us today: 844-PROCAL4 /
(844) 776-2254

The Original Sprayed Limestone System

Americans spend $300 billion dollars on remodelling and upgrading their homes, offices, office buildings and vacation homes including interiors and exteriors annually.

ProCal Stone has created a unique niche in the market place with a time and cost saving technology which cuts installation time in half with the use of a unique limestone application which is handcrafted on-site by Master Artisans.

Our success

We create beautiful real limestone with the texture and color of any shape or rock appearance desired. It can be installed on existing walls without disturbing the existing original structure.

This product was developed by a French craftsman and artist and then expanded throughout France, Spain, and Italy since 1999. Our product’s versatility creates astonishing results compared to that of quarried stone. ProCal Stone offers an incomparable range of application and design to architects and interior designers which previously has been very limited.

With the explosive growth and now with an established U.S. base in Dallas, Texas, our growth plans are to build 200 ProCal Stone showroom warehouse centers in the next 5-6 years.

The French experience has expanded successfully and profitability. The initial US Showroom Center is on track to do $1,400,000 in the first year. Americans spent approximately $5 million dollars per zip code in home remodeling last year, and this activity has increased 20% over the previous years. The commercial construction market is approximately $100 billion annually in the US.

We have established a company culture of excellence in customer service, attention to detail, and successful financial growth, to prepare our Franchisees to succeed.

The ProCal Stone Design international story

Early days

In 1999 Pierre Laurent Chamielec first discovers the potential for a limestone based, sprayed, pigmented and carved wall coating system

2001

After extensive research and development, Pierre perfects an applicable formula and a ready mix bag

2006-2012

Pierre’s company produces, packages and markets the product throughout all of Europe

2005

Philippe learns of Pierre’s innovation and brings it to the United States to spray limestone on the very first home in Arlington, TX.

2008

Pierre’s operation in Europe continues to thrive and succeed as he begins to expand globally

2012-2015

A new opportunity arises in the global market place with the formation of ProCal Stone Design, sparked by the merger between many companies who consolidated under one unified entity.

2016

ProCal Stone Design quickly becomes the largest and most experienced sprayed limestone company in the world with continued daily growth through franchising endeavors

ProCal Stone has…

A comprehensive group of highly charged videos

Uses informative high powered ads which demonstrate the product preparation, application versability, beauty shots and finished projects, interior, exterior, residential and commercial projects

New innovative Marketing Materials produced by corporate

Additional platforms supported by consulting experts for all social media and network marketing at trade shows

Cable television spot buys run of the station advertising to reach the largest base of interested customers

Company maintains a call center and proprietary CRM system which manages all call inquiries domestically

Franchisee website supported by web designer customer referrals

Interaction with all local remodelling contractors and new construction

Subsequently Hubs and Spokes to respective franchises based on proximity to their base

Franchises will place local spots with corporate supplied material to source new trial and repeat business

Material, programs, methodology supplied by the corporation

New programs being developed and cascaded to the franchise community for local use

Growth

Now is the time for franchise expansion

External conditions are prime & interest rates are low

Remodeling, new constructions is at all time high since the 90’s

Opportunities are widely available

We offer tried proven products with an elite development program which includes trained Master Artisans for your organization

ProCal Stone is a development concept with substantial years of experience. Growing the brand with media efficiency and SEO to maximize response on all internet site searches

Have a state of the art internet placement advisor

Chance to diversify your portfolio and leverage your existing overhead

Exclusive master franchise agreements are available for larger areas

Franchise Support

The principals have more than 40 years of experience and have the expertise to be successful in the market and will gladly share with our franchise partners

We offer a wide range of services to make you successful

We will help you define a successful territory

Operations including comprehensive training and continuous support

Initial training plus ongoing throughout the franchise partnership

Incisive marketing techniques

Proprietary CRM system and central call center

Real energy and passion to succeed

Qualification & Costs

ProCal Stone is seeking experienced businessmen and women. Being currently in construction or related fields is a plus for consideration. In addition, we are actively working with entrepreneurs, investors and experienced business people who want to expand their business whether in real estate commercial development venues or have a thriving business in a completely different field and are looking to expand their portfolio.

A Passion to Succeed

Partnerships are also encouraged as long as there is an active operating partner. The financial requirements will vary from $99,522-$183,254 total investment depending on the are developed, with a $50,000-$60,000 liquidity. Approximately 40-50% may be financeable. We are seeking partners capable of operating 1-5 locations.

Associated Fees (Franchise Fee $30,000 - $100,000)

5% Royalty, 2% Marketing Fund, contributing to 8% or more local advertising highly recommended as part of minimum starting % which can be reduced at maturity to 5%. Master franchise agreements and International agreements are negotiated on a case by case basis.

Note: It is important that you review the entire Franchise Disclosure Document

Selection of Development Area

Many factors go into the selection of an area for development and areas are individually evaluated. In broad terms, an area will need population of 300,000 as a minimum and multiples of that number to support multiple locations. Showroom and warehouse space will most likely be 3000 – 4000 square feet or more as needed. Evaluations of each area requested will be made based on demographics, remodeling activity both residential and commercial, and new construction as well. Consideration will be based on demographic profile, disposable income.

ProCal Stone Design Main Office & Showroom

Address

4253 Kellway Circle
Addison, TX 75001

Showroom

Monday – Friday
(8am to 5pm)

Saturday
(Appointment only)

Contact

972-733-1314
1-800-PROCAL4